Product Designer bridging Business Strategy & User Experience.

Specialized in complex B2B systems, Accessibility (WCAG), and Data-Driven Design. Transforming heavy corporate workflows into intuitive interfaces.

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A mobile UI design mockup for a sports subscription service shown on a Nothing Phone. The screen displays a subscription pause flow with the headline 'The 2025 season has ended,' offering the user the option to pause payments until March instead of canceling. The design features a dark mode theme, a prominent blue action button, and a sunset racing circuit header image.

CONCEPT PROJECT

RETENTION STRATEGY

UX RESEARCH

ArenaPass

A proactive concept project proposing the transformation of a hostile cancellation flow into an ethical "Hibernation" feature. Designed to theoretically reduce seasonal churn and preserve Lifetime Value (LTV) through radical transparency.

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A professional team in a business meeting around a wooden table in a bright office. Two stylized dark blue icons are overlaid: one representing a data dashboard/analytics and another featuring an atom symbol. A woman stands leading the presentation while others look on.

B2B ERP

INFO ARCHITECTURE

DESIGN SYSTEM

Infor

Transformed a fragmented MVP into a scalable, WCAG 2.2 AA compliant platform. Restructured the information architecture to solve critical lead generation and navigation bottlenecks. Strategic Information Architecture & Component System (Conceptual phase for future scalability).

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Accessibility-focused design mockup for a Zinia and Amazon co-branded credit card. The visual demonstrates adherence to WCAG 2.2 AA standards and optimal color contrast ratios for inclusive design.

FINTECH

DESIGN OPS

WCAG 2.2

Openbank & Zinia

Led the design unification for Zinia's "Buy Now, Pay Later" (BNPL) platform. Engineered a scalable component library optimized for strict accessibility compliance and frictionless financial flows.

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B2B ERP

INFO ARCHITECTURE

DESIGN SYSTEM

Infor

Read Case Study ->

FINTECH

DESIGN OPS

WCAG 2.2

Openbank & Zinia

Led the design unification for Zinia's "Buy Now, Pay Later" (BNPL) platform. Engineered a scalable component library optimized for strict accessibility compliance and frictionless financial flows.

Read Case Study ->

Design rooted in Engineering & Business.

With over seven years of experience, my background in Industrial Design Engineering and an MBA provides a comprehensive perspective on product design. I don't just push pixels; I focus on systemic scalability, WCAG accessibility, and how AI can strategically enhance user experiences.

— Enterprise Design Systems:

Building and auditing scalable atomic libraries.

— WCAG Compliance:

Native integration of inclusive standards right from the wireframing phase.

— Object-Oriented UX (OOUX):

Structuring complex information for B2B and ERP platforms.

—Data-driven Strategy:

Aligning business KPIs (MBA) with retention and conversion metrics.

— AI-Enhanced Workflows:

Leveraging AI to optimize design process efficiency.

Let's tackle your next complex challenge.

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