Agustín | Lead Product Designer

B2B ERP

INFO ARCHITECTURE

Infor: Architecting the Enterprise Ecosystem

Transformed a fragmented MVP into a scalable, WCAG 2.2 AA compliant platform. Restructured the information architecture to solve critical lead generation and navigation bottlenecks. Strategic Information Architecture & Component System (Conceptual phase for future scalability).

A wide desktop view of the Infor.com mega-menu. The navigation bar displays main categories like Industries and Solutions. Below, a broad sub-menu organizes dozens of sectors into four clear columns: Business & Finance, Hospitality & Entertainment, Retail & Distribution, and Technology & Manufacturing. The design features high-contrast white and pink typography on a dark blue background.

01 / THE CHALLENGE

Lost in the Ecosystem

Role: UX Strategy & Lead Product Designer.

Timeline: 2023 - 2024

Infor is a massive B2B enterprise software giant, but their digital presence didn't reflect their product's power. The existing platform was fragmented, operating as a maze of isolated sub-domains and disjointed user flows.

— The User Pain: Customers couldn't find the products they needed, leading to sky-high bounce rates and a frustrating navigation experience.

— The Business Pain: This complex Information Architecture became a severe bottleneck for lead generation and product discovery.

— The Design Pain: There was no established Design System. Teams were pushing inconsistent components without WCAG accessibility standards or UX governance.

I joined the project at its inception. My goal wasn't just to "redesign" the interface, but to establish the UX strategy from the ground up: auditing the legacy system, creating a scalable atomic library, and ensuring strict WCAG 2.2 AA compliance across all new touchpoints.

02 / DISENTANGLING THE MESS

Architecting the Ecosystem

A complex ERP cannot be fixed by simply updating UI components; the core issue was structural. To solve the lead generation bottleneck, we had to rebuild the foundation. I led a deep Information Architecture overhaul using an Object-Oriented UX (OOUX) approach.

— Comprehensive Audit: Mapped over 50 fragmented workflows across the legacy MVP to identify friction points and dead ends.

— User Mental Models: Conducted remote Card Sorting sessions with key B2B stakeholders to align the navigation with how enterprise buyers actually think.

— The Blueprint: Delivered a unified, scalable site map that drastically reduced the cognitive load required to discover core software modules.

Information architecture diagram for Infor.com on a dark background. The sitemap branches from a central 'Infor.com' node into five main navigation categories: Industries, Solutions, Resources, Customer Services, and Company. A blue path highlights a specific user journey starting at 'Industries,' drilling down to 'Business & Finance,' and ending at 'Banking & Financial Services.' A floating callout box provides a UX recommendation to group industries under a single menu element to improve scannability.

A UI design system kit for Infor. It showcases a library of standardized dark-themed components, including a hero banner, video case study cards, footer layouts, and button variations. The documentation specifies styles for headings, body text, and interactive elements like 'Contact us' buttons and social media icons, ensuring cross-platform consistency.

03 / THE SYSTEM

Building for Scale & Inclusion

With the architecture validated, the next challenge was visual and technical fragmentation. I spearheaded the creation of a centralized Design System based on Atomic principles, ensuring absolute consistency across the entire ecosystem.

— Atomic Foundation: Standardized typography, spacing, and UI components, eliminating design debt and accelerating the developer handoff.

— Native Accessibility (WCAG 2.2 AA): Accessibility wasn't an afterthought. We baked strict contrast ratios, keyboard navigation, and scalable text directly into the base components.

— Design Governance: Authored comprehensive usage guidelines, empowering content creators and engineers to build new modules autonomously without breaking the system.

04 / OUTCOMES

From Labyrinth to Lead Engine

The new Information Architecture and Design System transformed Infor's digital presence from a fragmented catalog into a cohesive lead-generation engine. By standardizing components and enforcing WCAG guidelines, we drastically reduced time-to-market for new features and provided enterprise buyers with a frictionless, accessible discovery experience.

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Openbank & Zinia BNPL

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